EMBA 550 inital post week 4 Essay Example | Topics and Well Written Essays - 500 words - 1

EMBA 550 inital post week 4 - Essay Example Products are trauma (implants and instruments for surgical treatment of fracture), spine (treatment of degenerative instabilities, fractures, tumors and deformities for cervical, thoracic and lumbar spine), and CMF (craniomaxillofacial systems with complete array of implants and instruments for treatment of facial trauma, tumor resection and reconstruction, mandibular and maxillofacial skeleton) (Synthes, 2013). My company is St. Jude Medical, a medical device company. In choosing a second company to provide comparison, I selected another medical device supplier which, like St. Jude Medical, is among the 100 largest (based on revenues) firms in the industry, and which has approximately the same level of assets (SJM - $8.1 million, Synthes - $7.9 million) (Pharma.Live.com, 2012). The comparison is more relevant if it is between two firms engaged in the same scale of business. The customer experience is promised in their value propositions (Barnes, et al., 2009). Yes, the value proposition lies primarily with the types of products. The equipment and services of SJM address cardiac, neurological and chronic pain disorders, while that of Synthes addressed trauma, spine and CMF disorders. Secondarily, the value proposition also lies with the strategic vision. While both profess being guided by customers’ pain alleviation, SJM specifies its ‘focus’ is on ‘putting greater control in the hands of health professionals’ while Synthes specifies it is ‘Patient-driven, surgeon-focused, innovative, with attention to quality and integrity.’ The products Synthes innovates are concentrated on surgical wares, while that of SJM is more general, creating products for the health professionals to use in the course of treatments. The qualitative elements are correctly evaluated, because they pertain to the specific functions of precision instruments (products). Both value propositions